From Social Media to Sales: How to Convert Your Followers
Social media campaigns are a great way to boost engagement and develop your social capital, but social media will never provide you with actual income. So how do we convert social media users into customers?
One of the most important things to remember is that social media is just another advertising platform, so choosing social ads as your primary means of selling on social platforms can be difficult due to their pay-per-click (PPC) model. It’s also better for engaging customers than for converting customers because it doesn’t provide you with information about those who engage with your ad; unlike search engines where the user searches keywords which allow you to see what they’re looking for; social ads simply show that someone has engaged with an ad and then allows them to contact you directly. In social media, marketing isn’t about selling to users who may be interested in your product at a particular time; social media is about engaging with the right customers and providing them with incentives to purchase from your social platforms.
To convert social media users into customers you should:
- Build a social presence that allows for easy engagement, but that also has its own personality rather than just being a carbon copy of your website. Social media profiles must be uniquely representative of themselves because it will allow people looking at both your social profiles and website to see how much effort you’ve put in when making them. The more information about yourself or your business that you provide, the more likely someone is going stay on your social profile – especially if you’re engaging with them and providing them with fun or educational content.
- Give social media users a reason to want to engage with your social profiles, whether it’s through contests that award social currency such as “likes” and followers, promotions , giveaways of discount codes or free items, free samples so they can get a feel for what you have to offer before deciding if they’d like more of it or not, or simply by providing great quality customer service on social media so people know who they’re buying from and their money will go towards a reputable company . The best social media campaigns allow for user engagement while also creating a strong brand identity and boosting social capital.
- Provide incentives for social media users; we don’t need another social media platform where people are just socializing with each other. Social media is about promoting or sharing content that’s interesting, relevant, or helpful to social users while also providing them with reasons to interact with your social profiles. If you’re social media campaign isn’t receiving much engagement, try changing the incentives for social interaction and see if it changes anything.
One of the best ways of turning social media users into customers is by purchasing social ads. Pay-per-click campaigns on social platforms allow you to target your ads based on very specific keywords, interests, demographics etc., meaning every user who engages will be someone specific rather than a vague “social media user.”
Don’t forget that engaging with social media users doesn’t end when they’ve purchased your product or service; social media is about building social capital, so it’s important to understand that you have social obligations after the customer-company relationship has been established. Social media campaigns can be expensive but converting social media users into customers will come at a cost if you’re willing to invest in social ads on social platforms. Social users are everywhere online and they’re looking for good products and services, so try turning social media users into customers by providing them with incentives to engage with your social profiles while also creating personal brand identities on each of them.
If you’d like more information on creating engaging social media campaigns that convert social media users into customers get in touch with us here.
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