Social media campaigns are a great way to boost engagement and develop your social capital, but social media will never provide you with actual income. So how do we convert social media users into customers?

One of the most important things to remember is that social media is just another advertising platform, so choosing social ads as your primary means of selling on social platforms can be difficult due to their pay-per-click (PPC) model. It’s also better for engaging customers than for converting customers because it doesn’t provide you with information about those who engage with your ad; unlike search engines where the user searches keywords which allow you to see what they’re looking for; social ads simply show that someone has engaged with an ad and then allows them to contact you directly. In social media, marketing isn’t about selling to users who may be interested in your product at a particular time; social media is about engaging with the right customers and providing them with incentives to purchase from your social platforms.

To convert social media users into customers you should:

  • Build a social presence that allows for easy engagement, but that also has its own personality rather than just being a carbon copy of your website. Social media profiles must be uniquely representative of themselves because it will allow people looking at both your social profiles and website to see how much effort you’ve put in when making them. The more information about yourself or your business that you provide, the more likely someone is going stay on your social profile – especially if you’re engaging with them and providing them with fun or educational content.
  • Give social media users a reason to want to engage with your social profiles, whether it’s through contests that award social currency such as “likes” and followers, promotions , giveaways of discount codes or free items, free samples so they can get a feel for what you have to offer before deciding if they’d like more of it or not, or simply by providing great quality customer service on social media so people know who they’re buying from and their money will go towards a reputable company . The best social media campaigns allow for user engagement while also creating a strong brand identity and boosting social capital.
  • Provide incentives for social media users; we don’t need another social media platform where people are just socializing with each other. Social media is about promoting or sharing content that’s interesting, relevant, or helpful to social users while also providing them with reasons to interact with your social profiles. If you’re social media campaign isn’t receiving much engagement, try changing the incentives for social interaction and see if it changes anything.

One of the best ways of turning social media users into customers is by purchasing social ads. Pay-per-click campaigns on social platforms allow you to target your ads based on very specific keywords, interests, demographics etc., meaning every user who engages will be someone specific rather than a vague “social media user.”

Don’t forget that engaging with social media users doesn’t end when they’ve purchased your product or service; social media is about building social capital, so it’s important to understand that you have social obligations after the customer-company relationship has been established. Social media campaigns can be expensive but converting social media users into customers will come at a cost if you’re willing to invest in social ads on social platforms. Social users are everywhere online and they’re looking for good products and services, so try turning social media users into customers by providing them with incentives to engage with your social profiles while also creating personal brand identities on each of them.

If you’d like more information on creating engaging social media campaigns that convert social media users into customers get in touch with us here.

Many social media pages for various brands find themselves losing the interest of their consumers after a period of time. These social media pages may be losing consumer interest because they are not promoting new content often enough. Keeping social media page engagement high will keep your social media presence alive and well.

You can use many different types of posts to promote new content on social media pages that both engage consumers and provide useful, helpful information to them. Using all types of social media posts can help you create your social identity while also promoting new content for your social media audience.

For example, visual posts like images, infographics, memes, or videos get more engagement than non-visual posts like articles or blog posts (see Related Information section). If you want users to see the social media posts that you publish, then social media images or memes could be a great choice because they will attract interest from your social media fan base.

If you are sharing content from another social media page, it is also important to use social media posts that help engage consumers and promote new content for them. Another social media page may have a post about a product launch, and if you share this type of post on your social media pages with a simple engagement call-to-action like “repost,” then your social fans may find this interesting and inspiring enough to visit the other social media page where the post originally was published.

Writing articles or creating blog posts can also provide helpful information users while giving them useful tips on social media engagement. One social media page offers an article about social media engagement strategies that users can navigate to from the social media page’s menu bar. This social media page shows all of their previously-published articles for consumers to read, and many social fans view these articles because they provide useful social tips.

Using social media posts like visual images, memes, blog posts, videos, or articles help you engage social media audiences while keeping them interested in your social presence. Keeping consumer interest with social media pages will then keep your social sales high as well.